SOS Business Consultants

but it doesnt matter as I am enjoying learning wordpress

testing

No is not always ‘no’. Its probably ‘No, not right now.

What does that tell you?  That you possibly haven’t shown the true benefits of your product or service. That you haven’t proved the value of what you can do for your customer.

Quite often no means

I don’t think I can afford it,

or

I think its too expensive

Or

How will that make my problem go away.

It is your absolute duty to make sure that you have covered off all the reasons to buy your product or service because frequently you do all the work, get the sale in the mind of the potential customer and then walk away because you just don’t take it to the closure – and quite often don’t ask for the sale.

We have a culture in the UK where we think Selling is a dirty word. Well its not, its an absolute right to sell something to someone who is looking for the solution you provide. If you don’t, the next salesman along will and their product may not be a  patch on yours.

Don’t you think you owe it to your customers to make sure they get the best possible product or service and also the perseverance to not walk away at the wrong time. Which is usually just before someone’s No, turns to Yes.

I learned this at an early age from a wonderful business man I worked for. He had a very successful financial planning business and his core principle of doing more than was expected was the difference that made the difference in creating the enormous success that he enjoyed.

I took this principle on board and have always maintained it. Going that extra mile makes a huge difference. Don’t do it because you think you will make more money – do it because you really want to give more value, because you believe in your principle.

There are so many ways you can apply this in any business for example giving an extra bonus that was expected – this can be directed to employees or customers or consultants who do work for you, suppliers of your products and many more.

Send a ‘thank you’ note every now and again to a supplier who offers great service, or to a customer saying you appreciate their custom or to a staff member to praise them for a job well done. You will be able to think of thousands of ways to use this idea, if you really want to.

Having been in business for over 30 years, I find that most people just do the absolute minimum and they often still survive. My philosophy of doing more than is expected changes ordinary success to extraordinary success.

Try it and see for yourself.