I learned this at an early age from a wonderful business man I worked for. He had a very successful financial planning business and his core principle of doing more than was expected was the difference that made the difference in creating the enormous success that he enjoyed.
I took this principle on board and have always maintained it. Going that extra mile makes a huge difference. Don’t do it because you think you will make more money – do it because you really want to give more value, because you believe in your principle.
There are so many ways you can apply this in any business for example giving an extra bonus that was expected – this can be directed to employees or customers or consultants who do work for you, suppliers of your products and many more.
Send a ‘thank you’ note every now and again to a supplier who offers great service, or to a customer saying you appreciate their custom or to a staff member to praise them for a job well done. You will be able to think of thousands of ways to use this idea, if you really want to.
Having been in business for over 30 years, I find that most people just do the absolute minimum and they often still survive. My philosophy of doing more than is expected changes ordinary success to extraordinary success.
Try it and see for yourself.